The Break Up

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“The Break Up” is a video launched by Microsoft Digital Advertising Solutions, with a Blog called Bring the Love Back.

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The video is a short film about a divorce between a customer and an advertiser.

The reasons of such a divorce, as the customer says are:

You never listen to me…

I have changed, and you haven’t…

Saying “buy my products… ” is not a dialog…

I have to go…

In the other hand, the advertiser is not listening, and his reasons why this relationship must go on are based on:

I kno weverything about you…

All you need are coupons…

and the best one in my opinion:

OK, you will be able to get a Bahamas Vacation.

It is true, the customer has changed, and hotels need tools to retain customer loyalty.

Discounts, room upgrades, and free stays are not enought to retain customers.

A very interesting video.

The Break Up

Hospitality Marketing