The Break Up 
Posted on May 26, 2007
Filed Under Hotel Marketing
“The Break Up” is a video launched by Microsoft Digital Advertising Solutions, with a Blog called Bring the Love Back.
The video is a short film about a divorce between a customer and an advertiser.
The reasons of such a divorce, as the customer says are:
You never listen to me…
I have changed, and you haven’t…
Saying “buy my products… ” is not a dialog…
I have to go…
In the other hand, the advertiser is not listening, and his reasons why this relationship must go on are based on:
I kno weverything about you…
All you need are coupons…
and the best one in my opinion:
OK, you will be able to get a Bahamas Vacation.
It is true, the customer has changed, and hotels need tools to retain customer loyalty.
Discounts, room upgrades, and free stays are not enought to retain customers.
A very interesting video.
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