Responsabilities of the Marketing Department 
Posted on June 2, 2007
Filed Under Hotel Marketing, Thoughts
I have seen at brandXexpress a list of the nine responsabilities of a Marketing Department
- Focus on the Customer
- Monitor the Competition
- Own the Brand.
- Find & Direct Outside Vendors.
- Create New Ideas.
- Communicate Internally.
- Manage a Budget.
- Understand the ROI.
- Set the Strategy, Plan the Attack, and Execute.
I wonder if Hotels are aware of all them and follow those responsabilities.
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